For those of us who ply the advertising and communications trade, originality is crucial to what we do. It’s the big idea. The thought no one’s ever thought before. The holy shit moment that sends a smile spreading through your whole body. It’s the sensation your audience feels up their spine. Haven’t experienced this in a while?
As published in campaignlive.com A CMO at a major nonprofit organization recently reflected on her struggles transitioning from a position at a national communications company. It wasn’t easy, she said. Not only did she have to adjust to a different culture, she had to discover new ways to solve problems in a world that operates quite differently from the one she came from. Her challenges echo the experiences of many other nonprofit marketers we’ve worked with over the years and we have discovered a few insights worth sharing. Whether you are a marketer working at a nonprofit, someone considering…
As published in “Philanthropy News Digest” September 2016. Most nonprofit executives will acknowledge that the funding landscape has never been as competitive as it is today. Donors have an overwhelming variety of causes to choose from, an abundance of guidance and advice to listen to, and not nearly enough time to sort it all out and make an informed decision. The question for nonprofits is: What can we do to break through the noise and build lasting and meaningful relationships with donors?
Several years ago we became serious world travelers, we being my wife and I and another couple. Travel is physically demanding, and feeling the chill breeze of time’s winged chariot, we are pursuing our wanderlust while we can.
I’ve been a horse owner most of my life. Having just retired my 19-year-old gelding, it’s time for a new horse. I spent the last six months looking locally, to no avail. I need to find that hard-to-find horse – one with a great mind, smooth gaits, an experienced jumper, and with enough ability to do a little bit of everything (otherwise known as an all-rounder). So I went to the place that’s known for the quality and quantity of horses – Ireland.
What a rarity in these days of disheartening public leaders and duplicitous candidates: A man who fought for what he believed in. A man who won respect with his body and used it to bring attention to matters of the soul. On the elliptical trainer this morning, watching the young Ali mouth off in a TV biography, seeing the mischief in his handsome face, I got hit by a sucker punch and had to grab the towel and wipe my eyes.
They say that children and old people speak the truth because they have less to inhibit them. But what about the rest of us who are aged somewhere in between and have jobs in advertising? Well, it’s easier to take the politically correct route and keep our opinions to ourselves. That’s why I’m so happy to see former ad guy Bob Hoffman vocalizing his disruptive views, which make our industry look like a crowd of benighted yes men, each following the other off the cliff. At Interplanetary, we subscribe to the philosophy that being truthful is always the healthiest…
This is a terribly written article. The writer wanders instead of making his point. Though when he finally makes it, it’s a big one. Unfortunately, after getting a grip on his purpose in the next-to-last paragraph, he falls short of explaining why investing in your brand is so critical. Despite its shortcomings we’re presenting this article anyway because, well, we violently agree with it. Recently we dealt with a client whose executives neglected to invest in their brand for only a year, and the results were not pretty.
Recently, Peggy and I lost our boy, Augie (Doggie). Our boy wasn’t really a boy, but rather a big (140lbs) beautiful, gentle giant of an Akita.
As published in “The Chronicle of Philanthropy” March 2016. Charity websites and appeals often focus on statistics and stories that tap into our worst fears. Over 1.6 million new cancer cases will be diagnosed in the United States this year. One in three women is a victim of domestic violence. More than 1.2 billion people live in extreme poverty, on less than $1.25 per day. Malaria kills an African child every three seconds. Such statistics, often amplified by streams of photos and videos of hungry children, victimized animals, and suffering patients are inescapable. But are they effective in maximizing…
Post this simple question to your social media profile when you get home tonight: Describe in one word (and one word only) each of these political candidates – Donald Trump, Ted Cruz, Hillary Clinton and Bernie Sanders. I did this following the Milwaukee debate between Clinton and Sanders. Now admittedly there are many biases in sending out political or any other kind of polls among social media friends or followers. Nevertheless, my totally unscientific method yielded interesting findings about the value of each candidate’s brand.
UV exposure is a big issue for people, so beauty giant L’Oreal has disrupted the fashion and technology worlds by unveiling “My UV Patch.”
A few months ago I was having lunch with a friend at a trendy Madison Square area eatery where they pipe ridiculously hip music everywhere, including the rest rooms. And as I was washing the remains of chocolate soufflé off my face the familiar piano riff of David Bowie’s “Oh You Pretty Things” radiated out from somewhere in the WC cubicle. I stood transfixed at the sink.
Our commentary on holiday ads as posted in MediaPost’s MarketingDaily blog. As 2016 begins, another season of warm and fuzzy ads has ended and we are no longer bombarded by smiling faces, weeping grandparents, holiday sweaters and sleigh bell music. And now that our focus is turning towards the upcoming onslaught of political ads, we’re almost nostalgic for holiday clutter. But we still wonder whether any holiday advertiser truly benefitted from all those ads?