As published in adweek.com It takes art and science to build social awareness and lift bottom lines.
Our commentary on holiday ads as posted in MediaPost’s MarketingDaily blog. As 2016 begins, another season of warm and fuzzy ads has ended and we are no longer bombarded by smiling faces, weeping grandparents, holiday sweaters and sleigh bell music. And now that our focus is turning towards the upcoming onslaught of political ads, we’re almost nostalgic for holiday clutter. But we still wonder whether any holiday advertiser truly benefitted from all those ads?