As published in philanthropy.com Charity websites and appeals often focus on statistics and stories that tap into our worst fears. Over 1.6 million new cancer cases will be diagnosed in the United States this year. One in three women is a victim of domestic violence. More than 1.2 billion people live in extreme poverty, on less than $1.25 per day. Malaria kills an African child every three seconds. Such statistics, often amplified by streams of photos and videos of hungry children, victimized animals, and suffering patients are inescapable. But are they effective in maximizing donations?