As published in adweek.com It takes art and science to build social awareness and lift bottom lines.
As published in philanthropynewsdigest.org Most nonprofit executives will acknowledge that the funding landscape has never been as competitive as it is today. Donors have an overwhelming variety of causes to choose from, an abundance of guidance and advice to listen to, and not nearly enough time to sort it all out and make an informed decision. The question for nonprofits is: What can we do to break through the noise and build lasting and meaningful relationships with donors?
As published in philanthropy.com Charity websites and appeals often focus on statistics and stories that tap into our worst fears. Over 1.6 million new cancer cases will be diagnosed in the United States this year. One in three women is a victim of domestic violence. More than 1.2 billion people live in extreme poverty, on less than $1.25 per day. Malaria kills an African child every three seconds. Such statistics, often amplified by streams of photos and videos of hungry children, victimized animals, and suffering patients are inescapable. But are they effective in maximizing donations?
Post this simple question to your social media profile when you get home tonight: Describe in one word (and one word only) each of these political candidates – Donald Trump, Ted Cruz, Hillary Clinton and Bernie Sanders. I did this following the Milwaukee debate between Clinton and Sanders. Now admittedly there are many biases in sending out political or any other kind of polls among social media friends or followers. Nevertheless, my totally unscientific method yielded interesting findings about the value of each candidate’s brand.
A few months ago I was having lunch with a friend at a trendy Madison Square area eatery where they pipe ridiculously hip music everywhere, including the rest rooms. And as I was washing the remains of chocolate soufflé off my face the familiar piano riff of David Bowie’s “Oh You Pretty Things” radiated out from somewhere in the WC cubicle. I stood transfixed at the sink.
Our commentary on holiday ads as posted in MediaPost’s MarketingDaily blog. As 2016 begins, another season of warm and fuzzy ads has ended and we are no longer bombarded by smiling faces, weeping grandparents, holiday sweaters and sleigh bell music. And now that our focus is turning towards the upcoming onslaught of political ads, we’re almost nostalgic for holiday clutter. But we still wonder whether any holiday advertiser truly benefitted from all those ads?