Creating work that matters.
At IPNY, we are as exacting about choosing the right client as you are about choosing the right agency. We partner with organizations who are passionate about improving people’s lives. Who value a strategic point of view and true insights into their customers and business. Big agency in a small frame. IPNY is full-service yet lean and focused, with the experience to know what works best and how to get there quickly. From listening comes insight. In our business, being smart is table stakes. True understanding comes from questioning, probing, examining perspectives, intuition. People are not demographics, but sensitive souls with individual views on life. Our creative approach. Creative works best when it touches emotion first, reason second. You have to feel something. We aim for large ideas that move you and the people you inspire. We always go higher, reach for better, and keep it real. We create work that matters. As storytellers, as businesspeople, this is what we live for, and all the good it brings.
TV :15
Our leadership.
Bruce Lee
Founder, Chief Creative Partner
Bruce is a writer. He has also been a highly awarded Creative Director, Executive Creative Director and Chief Creative Officer for 35+ years at Ogilvy, Grey, Leo Burnett, Ammirati & Puris, Scali McCabe Sloves and Wunderman. During his 11 years as North American Creative Director, OgilvyOne became not only the business growth engine of Ogilvy but the world’s most awarded digital agency. Bruce has helped further the careers of some of today’s most talented creatives and marketers.
Jill McClabb
Founder, Creative Partner
If there is such a person as the perfectly integrated creative director, it is Jill. An admired Art Director and Designer, she has worked across brand and digital marketing, and her work demonstrates how to gracefully reconcile their different goals. Jill’s breadth of category experience includes telecom, technology, financial services, healthcare, non-profit. She has worked at Ogilvy, Wunderman, Ammirati & Puris, Wells Rich Greene, and Lord Geller Federico Einstein.
Andy Semons
Founder, Strategic Planning Partner
A strategist to the core, Andy is passionate in his belief that a better understanding of human psychology and behavior makes for better communication. His strategic leadership has contributed to award-winning work at major ad agencies like Ogilvy and DDB, digital shops like Wunderman and PR/public policy firms like Bozell Sawyer Miller and Shandwick. His broad client experience includes major healthcare, financial services, non-profit and packaged goods brands, both globally and in the US.
Tom Steadman
Managing Director, Partner
Tom is an innovative and accomplished marketing professional who has brought ideas to life for some of the world’s top brands including TIAA, Land Rover, Volvo, Reebok, Diageo, Callaway Golf, Coca Cola, and Levi’s. He has honed his skills at top agencies like Y&R/Wunderman, GSD&M and MVBMS. Tom focuses his efforts on team leadership and delivering complex cross-channel media solutions. He gets excited about solving big client challenges and believes that a smart strategy and a single unifying “big idea” leads to business success.
Matt Biagi
Account Director
Matt is essential to IPNY clients, who enjoy the benefit of his 20+ years of marketing strategy and client service experience. He has worked in brand development and digital marketing across many industry sectors, most significantly in financial services, including the launch of TD Ameritrade; American Express brand advertising, Cards, social platform integrations, Small Business Saturday and Entertainment (US Open, Tribeca Film Festival, Unstaged Music). An Ogilvy alumnus, Matt directed its Account Management Training Program.
IPNY talent ecosystem.
Being responsive to client needs means IPNY never stays one size. The only constant is bringing the best talent to your project. In addition to our core staff of senior specialists, IPNY has strategic alliances with individuals and organizations in every discipline. This gives our clients access to experts we’ve partnered with and stand behind. IPNY gives you the right talent for the right length of time without unnecessary cost.
Consumer Behavioral Insights
Science-based data and insights helps us understand how to best connect with and deliver your target audience.
Dr. Sarah Bridges
Neuropsychologist, Expert in Consumer Behavior and Motivation
With both an MBA and a Ph.D. in neuropsychology, Sarah is a business coach, consultant to major Fortune 500 companies and start-ups. She is an expert in facilitating change. Her keen understanding of human psychology and how the brain works lets IPNY craft communications strategies and creative that help define people’s assumptions and motivate positive behaviors.
Research
ASE Research provides high quality, customized research solutions across a wide array of categories, including Healthcare and Pharma, Non-Profit, Financial Services, Logistics and Consumer Packaged Goods. With both qualitative and quantitative expertise among consumer, medical and business-to business targets, ASE’s work has helped clients establish brand strategy, define market opportunities, develop creative execution, measure and optimize campaign effectiveness and guide product innovation. Founded in 1992 and with offices in the US, the UK and a virtual global network covering 70 countries.
Analytics and Modeling
Grounded in proprietary methods of Data Science, Market Intelligence and Opinion Research, OBX Intelligence helps government, non-profits and private sector clients navigate market chaos. Believing that reason integrated with technology produces superior strategies, OBX Intelligence crafts creative and innovative solutions to drive enterprise success.
Social Media
With over 20 years of experience in digital advertising and social media marketing, The Small Social Company manages your social social media strategy, content creation, influencer reactions, social media advertising, email marketing, and more.
Julilyn Woods
Digital Brand Director
Integrated Video Production
Table of Content is a full-service production company that brings together a network of directors, photographers, problem solvers and collaborators who have the experience and the passion to tell your story.
Rick Knief
Director
Rick expanded from the ad agency world to become a full-time director in the mid-2000s. Imaginative, engaging and prolific, Rick is a storyteller in all categories who has become our go-to director for IPNY’s most important TV and video-based projects. For many of these he has been a valued contributor even before getting to the production stage, adding valuable ideas and a director’s eye to our conceptual work.
Editorial and Post Production
Everything Hooligan does is designed to bring video projects over the finish line gloriously. Hooligan is a specialized editing company creating content for television, the web, your mobile device, even for the cinema. IPNY relies on Hooligan’s ability to deploy the most advanced post-production technology to deliver information, entertainment, vfx and promotion for our clients.
Music and Sound Design
Video and audio experiences are the heart of today’s communications, where music is the secret of achieving a powerful emotional connection.
Robert Miller
Composer, Producer
Encouraged by mentor Aaron Copland, Robert Miller has been a prolific composer for 30 years. His work is featured in over 2,500 commercials, 70 film scores, two TV series and many works for the concert hall, the stage and the cosmos (New York Planetarium). We’ve worked with Robert for over two decades. His distinctive evocation of emotion brings real feeling to our clients’ stories.