Video interview of Sarah Bridges by Andy Semons
Dr. Sarah Bridges – Neuropsychologist, Expert in Consumer Behavior and Motivation
With both a Ph.D. in neuropsychology and an MBA, Sarah is an invaluable resource to the IPNY team. Her keen understanding of human psychology and how the brain works has helped us craft both communications strategies and creative that help people break through their assumptions and motivate positive behaviors. Based in the Twin Cities, Sarah is a consultant to major Fortune 500 firms as well as start-ups and an expert in facilitating big change. For example, a recent engagement for a Fortune 100 company led to a new initiative that reduced safety issues by an astounding 75%.