Personalized Marketing: Tracking City of Hope’s Impact, One Life at a Time

As published in Strategic Health Care Marketing

How do you increase outpatient visits and donations? That was the challenge for the world-renowned medical research and treatment center City of Hope based in Los Angeles. Interplanetary created an advertising campaign that let the patients tell personal stories about their medical miracles. How their lives were changed and improved. Discover how an extraordinarily effective campaign, “Miracle of Science with Soul”, drove 10+% growth exceeding goals.