A long-running financial campaign
but we can’t divulge who it’s for.
Client: This multi-billion-dollar investment company has a stringent policy against talking about their work in media. Though we’d love to show you some of our best work, we must respect their wishes.
Results: IPNY turned around their low brand awareness and declining lead volume. In general terms, we got thousands of new customers pouring in by creating a new television campaign that leverages their biggest brand equity – their executive chairman. With more compelling messages, more personality and a sardonic sense of humor, this new work replaced the client’s long-running control in the first month. It has rolled out across cable TV, digital channels, radio and print and six years later continues to set new records.
Client Review: Clutch.co