This is your city. Own it.

New York Courtesy. This is your city. Own it.

Hear the note of tough love in the tagline above? We think our fellow New Yorkers will respond accordingly. Because life in post-COVID New York City has taken a real hit. Since the pandemic there’s been a noticeable erosion of public behavioral standards and a sense of alienation that has made us act less considerately towards one another.

NYCourtesy is a public service campaign to motivate real change in New Yorkers: To inspire us to become responsible, attentive and caring with our fellow citizens by obeying local laws and using common courtesy.

Shaming and finger-pointing won’t turn this problem around. New Yorkers don’t stand for bullshit. What works, however, is an honest voice we can relate to. A voice that communicates warmth and pride of ownership and makes New Yorkers feel our connection to the city – that we are integral to its welfare, and by banding together we can restore the glory that is NYC.

The campaign voice is frank and NYC-savvy. The witty Cathal Duane illustrations draw every kind of New Yorker into our message. The campaign is running all over social media.

New York Courtesy. Is crossing the street really the best time to check messages?
New York Courtesy. You don't poop on the sidewalk. Why should your dog?
New York Courtesy. If e-bikes can ride on our sidewalks, are Harleys next?
New York Courtesy. Does honking actually make traffic move?
New York Courtesy. Can we please get around mid-sidewalk conversations?
New York Courtesy. What's wrong with holding the door open for the person behind you?
New York Courtesy. Is it wrong to joust with open umbrellas?
New York Courtesy. This is your city. Own it.